Many of us are familiar with the African proverb, “it takes a village to raise a child.” The truth is, it “takes a village” to achieve just about any meaningful change in our world.  At StoreyLine, we are made of passionate individuals laying down the foundation of the village.


Minette Yu, our founder, is a first-generation immigrant, daughter of a seamstress, and the first in her community to study at Harvard. 

Having launched retail tech products her whole career, Minette is passionate about elevating under-represented founders and making it frictionless for shoppers to make a social impact.


Our Team:

Kathleen Kuo, our founding team in branding, is passionate about pushing the fashion industry toward a more sustainable one.

She led retail operations at Chanel and Dior, and owns a sustainable handbag company, OPUS MIND.

Catherine Beldotti Donlan is a consumer brand leader and passionate about ensuring there are equal opportunities for women’s voices to be amplified and heard.

She previously led strategy at Converse, Puma, and Reebok. 

Gareth Taube is a seasoned marketer and a serial entrepreneur.

He's passionate about helping socially conscious founders succeed.


Jordan Whinnem, our Senior Marketing Manager, is obsessed with providing consumers with easy solutions to making empowered, value-based shopping decisions.
Mary Beth Flores, our Brand Manager, is passionate about amplifying diverse voices from all different backgrounds and creating a loving community!
Nancy Nguyen, our Marketing Manager, believes in ethical consumption and that it is the conscious consumers' right to know from who and where their purchase is from.
Erika, our Brand Partnerships Specialist, loves connecting with amazing brands and welcoming them into the StoreyLine family. Pearl Abao, our eCommerce Specialist, is most fulfilled when working to make people feel curious about and engaged in the world around them.