Premium candles made with sustainable, non-toxic ingredients


Introducing Modern Theory

Modern Theory is a WOC-owned brand that makes premium candles using non-toxic & sustainable ingredients. 

Values & Social Impact

Modern Theory is dedicated to helping you elevate your living spaces in a sustainable way while also creating positive social change. The brand works with 1% For The Planet to support environmental non-profit organizations. It also donates a portion of its profits to organizations that advocate for women’s health, anti-racism, and the homeless community, to name a few. 

About the Founder

After getting her PhD in cellular biology, founder Michelle Tu launched a skincare brand. However, she realized that her core values didn’t align with that of the cutthroat skincare industry and found herself turning to candle making in order to relieve stress. Michelle’s candle making started to gain more attention and demand, and she eventually decided to turn her hobby into a business—and that’s how Modern Theory came to be!